DIRTT Featured in New Book on Resource Revolution

By Kate Elliott - 403-313-9880

CALGARY — DIRTT Environmental Solutions is featured in McKinsey & Company’s newest book, Resource Revolution: The Biggest Business Opportunity in a Century. The book, by Stefan Heck and Matt Rogers, examines the world’s increasing demand for natural resources and how various companies, including DIRTT, are living examples of a resource revolution that can take the proposed crisis and turn it into the biggest business opportunity of the past century.

DIRTT is extensively featured throughout a chapter of the book, and is listed alongside companies such as Tesla, ZipCar, Uber, SolarCity and Nest Labs as a business employing five distinct strategies of substitution, optimization, virtualization, circularity and waste elimination.

DIRTT, which stands for Doing It Right This Time, uses its proprietary ICE® 3D technology software to design, specify and manufacture interiors. DIRTT’s solutions eliminate human error and drastically reduce waste, providing a faster and cleaner construction method and revolutionizing the industry with a way to sustainably and profitably build interiors.

"When researching the book, we were looking for organizations who were trying a completely new way to break through barriers of pre-conceived notions in their industry to create new ways of production," says author Stefan Heck.

"Our inclusion in Resource Revolution is a powerful third-party statement about the important and radically different work we are doing here at DIRTT," says DIRTT CEO and founder Mogens Smed. "We’re changing the way people think about construction."

The book is now widely available. For more information, visit www.McKinsey.com.


DIRTT Environmental Solutions (Doing It Right This Time) creates award-winning custom prefab interiors for industries including corporate, government, education and healthcare. Our innovative approach results in faster, cleaner construction with the highest levels of customization and flexibility; while significantly lowering a building's carbon footprint.

DIRTT has manufacturing facilities in Phoenix, Savannah, Kelowna and Calgary. Our teams work with more than 90 Distribution Partners throughout North America, the Middle East and Asia. For more information please visit www.dirtt.net